Why Wesabi failed? Google blog by the CEO - It's here

Feel the problem, try being a method actor.

Empathy map, what your customer thinks and feels and sees.

Look for moments of opportunity from customer journey. How might we...

Break the silos, do collaborative sketching. Democratize discovery & design
process. Make tangible product ideas.

More notes from Scan-agile

Hunt value, inject features, break the model

Hunting value: increase revenue, *protect revenue*, reduce costs, avoid costs

(Great book: "the goal" - probably this) 

Value is in the outputs

Model: mission critical - not, get new customers - not -> who cares,
partner, good enough, invest&excel

Don't push, pull.

Break to model: Use a model to invent examples, then use these as tests, and discard the model.

Notes from Scan-agile

What's a pain for yourself, solve your own problem.

MVP is not simple as throwing a product to users, have to be prepared to measure and learn. Vanity metrics are useless.

Customer score. Figure out who are good customers using some heuristics/metrics, follow faster what happens when you change something. Use the score in cohort analysis.

Automatic emails (customized based on customer behavior ) sent after some time, get a lot of feedback.

Don't do just one iteration of some feature, even if there are always people waiting for next feats.

Don't avoid throwing past work away, if it improves the product.

Use competitors products for your vision/use case, see if it's original.

More notes from Scan-agile

Lean is reducing cost of fail, and increasing odds of success.

See Businessmodelgeneration.com

Freemium: get more paying customers. Marginal cost of servicing free customers is close to zero, you get data.

Multi-sided models. Difficulties in validating both sides, critical masses, trust.

About advertising, brands don't want yet another channel, Internet can stop now. - Rick Webb

Your business model is going to change, validate the next.

Notes from Scan-agile

Startups are inexpensive

It's social, there's plenty of meetups

Lean startups should be data-driven. Instrument your product-MS might have much less bloated products had they measured what's really needed.

Big idea 1: most startups fail because they make product nobody wants

Big idea 2: most companies started as something different. There has to be time to iterate the business model.

Innovators dilemma - should read the book?.

Use empathy to understand customer need. While building product, make the business guy go to customers at the same time.

Viability testing. Landing pages: you may actually be testing marketing/call to action, not the actual idea. Make a mockup, go to customer, try to get LOI, credit card or similar.

Measure what matters: who is really using the product. Eg "post video" instead of page views. Engagement is the key metric. "Techcrunch" fail: you get traffic and signups, but after a month, nobody uses it (think of Color).

Optimize inside out: first engagement, then marketing.

Segment into buckets. Break a long feature list to buckets. Total market size is number and size of buckets, but you have to start with one first, else you don't have any core value prop.

If youre not embarrassed when you first get your product out, you are too late.

Helena nukkuu jo, ja Jupiter näkyy kirkkaana valopisteenä vasemmassa ylälaidassa.

Kaukoputken läpi kuvaaminen on tarkkaa hommaa. Eva nappasi hyvän kuvan puhelimella.

Tällaisen kuvan sai aikaiseksi okulaarin läpi valokuvaamalla. Paljain silmin planeetan raidat näkyivät selvästi (ei sentään renkaat), kuvassa ne ehkä näkyvät.